Luiz Carlos Trabuco Cappi is very influential among the most important business Brazilian executives. Ever since Cappi became Bradesco’s CEO and was very successful, he also led Bradesco to maintain its position as one of the most famous Brazilian private banks. Bradesco is present in almost every Brazilian city and this is due to Cappi’s leadership.
Luiz Carlos Trabuco Cappi also led Bradesco through turbulent transitions in making it a modern bank in the 80s, when credit cards were for few people in Brazil, and checks were the most commonly used currency alternative in business as well as daily acquisitions. Cappi also led Bradesco in some of the greatest large-scale credit negotiations as well as the majority of the most substantial financial projects in Brazil.
Bradesco produced good results in the financial market under Luiz Carlos Trabuco Cappi’s leadership while establishing Bradesco’s core business interests. Many important political leaders, and the majority of Brazil’s most important businessmen, closely follow Cappi’s financial market forecasts. The media often features what Cappi says in newspaper headlines and often make magazine covers.
The press reacted in disbelief when it heard the word that Luiz Carlos Trabuco Cappi would take over Lázaro de Mello Brandão’s position on the board. Brandão was Bradesco’s oldest working executive, who recently turned ninety-one and had dedicated himself to more than seven decades of work at Bradesco. Brandão spent his last 25 years as a board member, prior to passing his seat on the board to Cappi.
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Cappi will maintain his responsibilities as the CEO of Bradesco in addition to Brandão’s post in the Administrative Council as its president. Currently aged 66, Cappi is now too old to preside as Bradesco’s CEO due to the internal rule that states that 65 is the maximum age for presiding CEOs. Because of his success as CEO, Cappi just received a waiver which overrides the internal age limit rule. The waiver allows Cappi to remain as CEO until December 31, 2018. Even with more than an extra year as Bradesco’s CEO, Cappi has publicly stated that he will not preside as CEO for the entire length of the waiver.
By March of 2018, Bradesco will most likely announce its next CEO. Cappi considers his successor to be part of a process, but choosing this person will be very intricate as Bradesco is an organization with features and different segments that must continue to work like clockwork. Bradesco’s next CEO must understand Bradesco’s complexity and be able to maximize the characteristics that comprise the organization that was built up since its beginning as a bank.
Since Cappi supported all technical aspects throughout the HSBC Brasil transition, Bradesco’s latest acquisition. Due to this successful expansion, it was totally unexpected that Cappi would soon be succeeded as CEO. News of this kind usually makes the press speculate on who might be chosen as the next successor.
The press keeps asking itself if the new CEO of Bradesco will come from an outside source or from within the group itself. Most conventional and traditional sources believe that most members of the board are viable candidates to become the next Bradesco CEO. Some possible candidates are Alexandre da Silva Glüher, André Rodrigues Cano, Domingos Figueiredo de Abreu, Josué Augusto Pancini, Marcelo de Araújo Noronha, or Octavio de Lazari Junior. As board members, one of them is considered to very likely become the next CEO.
As a married man and the father of three, Luiz Carlos Trabuco Cappi, who earned a degree in Philosophy at USP (Universidade de São Paulo) as well as a degree in Social Psychology from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo), will be continue to impress the world while he remains on the board of directors. The task of appointing his successor will be very challenging.