Fabletics is a brand that has taken the athleisure world by storm since its launch in 2013. Even though the athleisure category is comparatively newer, several other companies were offering comfortable clothing and fitness wear for women in the market when Fabletics launched. However, Adam Goldenberg and Don Ressler, co-owners of the parent company of Fabletics, Techstyle Fashion Group, realize that even though several companies are offering athleisure wear for women, there is a significant gap in the quality and the prices of the products that are being provided. It is what led to the creation of Fabletics.
In today’s date, no company can hide from the criticism if it doesn’t offer quality products to the end users. No business can get away with cheating customers or not attend to their queries. Such is the power of the internet and the customers’ reviews and feedback that can be easily posted online that are available for all to see. It influences the purchasing decisions of other consumers, and thus, can actually make or break the sales of the company. Fabletics has always embraced the reviews of its customers, and it is what has helped the company to design their products as per the customers’ need and provide them with the value for money and customer service.
Fabletics has a customer base of nearly 1.2 million and the annual sales revenue of close to $250 million and growing. It cannot be achieved in such a short period without the love and support of the customers, who have showered their affection on the company and its visible by the ratings Fabletics has received through customers’ reviews online. Fabletics has also received highest ratings from the Better Business Bureau, and its customer service score has been increasing rapidly as well.
Kate Hudson, one of the co-owners of Fabletics and also a well-known celebrity, says that Fabletics has a data-driven approach, which makes the company unique in its category. Kate Hudson’s involvement in the sales strategy, as well as the design process of Fabletics, has helped the company climb ladder of success quickly. Fabletics had many well-known faces in the business community as its partners and the management, but it did face many challenges in the beginning just like any other start-up.
However, Kate Hudson believes that the dedication and the commitment of the company were visible to the consumers and it did help Fabletics not only to create products that were appreciated but also win the loyalty of its customers. Kate Hudson says that she is proud of her involvement in the Fabletics’ business, but is an artist by heart and would remain so forever. However, she also added that she is enjoying her role at Fabletics and would continue to help the company achieve new heights of success in every which way she can. Customers who are looking to shop from Fabletics must not forget to take the Lifestyle Quiz at the official website of Fabletics. It would help the customers know more about how Fabletics personalizes the shopping experience for the customers.